If someone emails you and expresses interest in you, and you do not share that interest, do you think it's nicer to send a reply email and nicely tell them that or is it better just not to respond?

I have seen several male profiles saying that they think it is rude for someone not to respond to an email they have sent. But if it were me, I think I'd rather get NO response than a rejection.

What's the proper etiquette in this situation?

..."Goodness is it's own reward" and "You get that which you deserve".

So I have a friend. Everyone thinks of him as that guy that drinks all the time because it's fun. However, I know he typically doesn't drink other than weekends. Latly though he has been drinking everynight to the point that he doesn't remember what has happened the night before. Last Friday he thanked me for picking him up on Thursday night and I said what are you talking about I never picked you up. He has no idea how he got back but thought it was funny. This guy is one of my best friends who yes is a goofball but has always been there and called and checked on me when I am having problems. Now what do I do about all his drinking. It really scares me that he doesn't remember things that happen. He is a great guy but he has never drank this much this often. What do you think I should do? I should also mention when I expressed some concern one other time he just blew it off and told me to stop worrying but how can you when your friend texts you every night saying he is either drinking or wasted. Any advice would be great.

Hello everyone

i will go start a fire, what time should i expect you over with the marshmallows? and do you like s'mores, cause i will go get grahm crackers and candy bars lol