asia is one of the most homogenous locations and cultures on the planet

everyone is part of a group and part of subgroups

people want a lot of things, diversity is an attempt to recognize subgroups without needing to rank them against each other

we can do that and also recognize the united values and customs of the group

they are not mutually exclusive

And a FWIW....





...they do male "cracker" shirts and Im still not offended...and Id still wear it

Thanks for your order!

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We wanted to send an update on orders and keep everyone who has supported us this week involved as we work to get packages out and make people happy with their purchases.

As most know, we were part of a "Twitter moment" last Thursday when ESPN host Bomani Jones chose to wear his "Caucasians" shirt on the Mike & Mike morning show. (He is a customer, not a spokesperson, BTW, and we did not know this would happen beforehand.) Reaction was unprecedented, and we soon had over 200,000 page views on our site simultaneously, overloading our hosting company's server so much that they immediately dropped us as a client! We quickly found a new hosting company and managed to get back up and running by late that night.

We had over 33,000 emails come in, and we are still working through them. If you emailed and we have not responded or you got an error message, we apologize. We are doing our best to keep up.


We are a husband and wife (and four-year old) who have been working on these shirts for over ten years and selling from stock we keep in our home. It has been a labor of love and we are really proud of the extreme reaction our design has generated for the last decade.

We have partnered with a company here in Cleveland that we have been working with for over ten years, JakPrints, to help us out with the extremely large volume of orders, they are helping source and silkscreen thousands of ringspun cotton shirts with the same high quality we always demand this week and get them to the post office as quickly as humanly possible. Our site says to allow 2-3 weeks for delivery, and we aim to meet that promise for a few thousand customers. Thanks for your patience and know we are sweating around the clock to serve you guys and come through for everyone.
We've actually been through this sort of viral attention a few times before, and are more prepared each time, although the volume and attention this time exceeded our biggest days (such as being the top trending story on Reddit one day in 2014). It is amazing that this keeps happening and our design has caused such a cultural impact and debate over the last couple of years. We could not be more proud.
Thank you so much for your support, it's really all of your reactions to the shirt that are the real story here, so we'd love to hear your feedback and share your stories once everyone has their items and is out and about in the world wearing them. You're all part of a big news story and we could not appreciate you guys more for joining "Team Caucasian."

We will follow up with more as the next round of shirts are moving out and getting delivered. If there is a delay in getting tracking info, please bear with us, even our shopping cart from PayPal is having issues exporting that info due to the high volume. Also, extreme thanks for buying our copyrighted design from us and not some of the sites out there selling iron-on bootlegs. Lastly, if you ordered multiple designs they will likely be arriving in separate packages just so we can expedite the Caucasians tees as quickly as we can!

Thank you so much!

Brian & Laura




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