I tend to agree with the legendary Jim Morrison on this

That's what real love
amounts to - letting a person
be what he really is. Most
people love you for who you
pretend to be. To keep their
love, you keep pretending -
performing. You get to love
your pretence. It's true, we're
locked in an image, an act -
and the sad thing is, people
get so used to their image,
they grow attached to their
masks. They love their
chains. They forget all about
who they really are. And if
you try to remind them, they
hate you for it, they feel like
you're trying to steal their
most precious possession.