I was online most of yesterday. I got over a dozen likes from women in their 20s. At first, I thought it was great, but a pattern emerged.
1. Gave me contact details for Hangouts/WhatsApp /kik
2. Once there, gave me a link for a porn site
OR
2. Offered to meet for a date, but only if I put my details into a security clearance website to show I'm not a criminal. Obviously I'm not going to do that, as they want my credit card details.
OR.
2. Long drawn out conversation that culminates in a sob story and asking for money.

Does my profile photo have "gullible" written across my forehead?

Rob, it happens to us all, just be careful!!!

Set up some filters, age filter can help greatly.
And for the rest, why look at likes? I know at first that feels good to the ego, but I got lord knows how many. Until someone sends a decent message I'm not even looking at likes.
Just search for women you think you like and are compatible, send a message. That's pretty much it.

Empty profiles = zero ratings

Geeeeez he deactivated before I could rate his profile.