http://thehill.com/policy/technology/252568-cnns-republican-debate-ad-prices-soar-amid-trump-hype/

TheHill
TECHNOLOGY
September 02, 2015 -

CNN's Republican debate ad prices soar amid Trump hype

BY MARIO TRUJILLO

CNN's upcoming Republican presidential debate could fetch more than $150,000 per 30-second ad due to the massive audience expected, according to multiple reports.

One anonymous ad media buyer told Ad Age the news network is charging as much as $200,000 per spot. And CNN competitors had heard the ads could cost in the range of $150,000 per spot, The Los Angeles Times reported.

The inflated prices come after Fox News broke all previous debate ratings records with its Aug. 6 debate that featured Donald Trump and nine other top GOP candidates. About 24 million people tuned in to watch the debate, which produced contentious sparring between Trump and the debate moderators that carried over into the following week’s news cycle.
CNN has been hyping the debate with a particular focus on Trump, releasing a movie-style trailer last week touting the event as “round two.

It is unclear whether CNN's ratings will keep pace with the Fox performance, but some expect the Sept. 16 event to break CNN viewing records. Fox News generally receives higher ratings than other news networks.

The reported figures are wildly above the price normally charged for a 30-second spot on cable news, but in line with a traditional prime-time broadcast. Ad Age reported that a normal prime-time spot on CNN generally costs about $5,000.

Ad experts had predicted the prices would go up after last month’s debate, describing the industry as a “supply and demand” business.

According to 2013 statistics compiled by Pew Research, typical programming on CNN ranges around a cost per thousand viewers of about $5.95. That is an average rate, which certainly increases for a major prime-time event.

Those figures are just below the reported CNN rates for the upcoming debate, if the network is expecting Fox News-type numbers.

That is still far below Super Bowl ad rates, which average out to a cost of roughly $35 per every thousand of viewers, about the same amount as a major hit show, according to Forbes.
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# 18 Donald Trump thread

If a dozen people turn on CNN it will break their viewing record

If a dozen people turn on CNN it will break their viewing record


I am going to need Holy Water to gaze upon CNN.

Have they announced how many candidates will be in the CNN debate yet?
10 is a total $hitshow. I'd rather see 2 debates with 5 or less candidates.

I haven't seen how many candidates at once. I assume, it will be two time slots again, like Fox did ... at least I hope so.
But CNN may try to make it one main event, for their gain.

If someone does see it before me, they post it.

Yes, they bumped it up to 11 now after saying they wouldn't go higher then 10. Rand Paul threw a temper tantrum since dropping to 2% in the polls and not qualifying anymore.