Topic: Wal-Mart announces house brand wine
uk1971's photo
Sat 02/23/08 11:23 AM
Wal-Mart announced today that they’ll soon be offering customers yet another new discount item, their own brand of wine. The world’s largest retail chain is teaming up with E&J Gallo Winery of California to produce their spirits at an affordable price.

Wine connoisseurs may not be inclined to throw a bottle of Wal-Mart brand into their shopping carts, but “there is strong market demand for cheap wine“, said Jane Weldon, professor of Wal-Mart’s marketing division. “However,” she added “Choosing the right names are important for building brandability and loyalty.”

Customer surveys were conducted to determine the most attractive names for the Wal-Mart house brand wines. The top surveyed names in, order of popularity, include:

Chateau Traileur Parc
White Trashfindel
Peanut Noir
I Can’t Believe It’s Not Vinegar!
Grape Expectations
Nasti Spumante
Big Red Gulp
World Championship Riesling
NASCAR bernet
Chef Boyardeaux [b

Pricing is expected to be in the $3-5 range and will be offered in the box and bottle. If production goes smoothly, expect to find Wal-Mart’s self-branded wine on the shelves sometime next never.

bigsmile glasses

PATSFAN's photo
Sat 02/23/08 11:26 AM
Welcome to Walmart ,get your sh*t & get out!!laugh

no photo
Sat 02/23/08 11:27 AM
laugh

MirrorMirror's photo
Sat 02/23/08 11:28 AM
laugh funnylaugh

hellkitten54's photo
Sat 02/23/08 11:39 AM
laugh laugh laugh

JaceKnows's photo
Sat 02/23/08 11:43 AM

Welcome to Walmart ,get your sh*t & get out!!laugh


WALTER!

timp_2's photo
Sat 02/23/08 11:51 AM
isn't uhh... what's that brand name....

Barefoot or something... that's kind of a Walmart exclusive isn't it?

I can't even remember, since I live in a state that's so uptight about alcohol it's ridiculous... That's the one thing I loved about living in Texas, I could walk into any convenience store or grocery store and leave with a 6-pack or a bottle of wine.

Here (in PA) you can only buy Cases & Kegs of beer at Beer distributors, you can only get 6-packs at bars, and you can only get wine & hard liquor at Liquor stores (which are all PA government owned and operated).

rodfcutler's photo
Sat 02/23/08 11:53 AM
No reason for profanity is there?noway

timp_2's photo
Sat 02/23/08 11:55 AM

No reason for profanity is there?noway


"welcome to walmart! get your **** and get out!" is a quote from stand up comedian/ventriloquist Jeff Dunham. the puppet who says it is named Walter.

SWEETENSEXYB's photo
Sat 02/23/08 12:06 PM
laugh laugh laugh laugh laugh laugh laugh laugh laugh laugh laugh laugh laugh laugh laugh laugh
YES PPL. WALMART DOES HAVE IT ALL
laugh laugh laugh

PATSFAN's photo
Sat 02/23/08 12:10 PM

No reason for profanity is there?noway












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