?

"why is true love difficult to find?"

Answer: Because you are looking in the wrong place.

Its because you are not seeking true love. There is no true love. There is only love. No such things called false love

Because you gotta love yourself first...
Most don't love themselves at all, they just feel empty inside and seek someone else in order to fill the void. Doesn't work that way. It can, but that's dependency, not true love.

True love means you first love yourself, you don't feel empty inside, you are really happy and enjoying life.
Then and only then can you find true love, as in a great relationship.

Perfectly said Crystal

I spent 10 years looking for love travelling half of the world and fell in love twice in 4 months, I married the 2nd one.

I believe love finds you when you aren't looking for it.

I don't think it's meant to be "found."

That implies there's this preformed, all ready to go, nugget of "love" hiding under a rock.

It's an emotion that's based on a series of things happening in your life situation.
A process.

Like satisfaction.
You have to complete a series of tasks with a certain mindset to feel satisfied.
And the more effort and energy you put into it, the better it feels.

Putting on your pants in the morning can lead to a sense of satisfaction.
Building your own home with your own two hands will lead to a sense of satisfaction.

It's not difficult to find love.
But anymore most people want to put on their pants and feel like they've just built their own home, believing that shopping for the right pair of pants was enough of an effort to deserve or engender something profound.

Lol true love is when u care for the person genuinely and not flirting with anyone else after being in a relationship. To me, true love means sticking with only one partner until you die.

I think maybe it could be because, if it was so easy to find, we may not appreciate it as much. Shame on all those previous men who took me for granted.